APIWorld 2023 (Conference & Expo)
Our team has been developing the branding for APIWorld, a conference centered on APIs and microservices, for several years. This project included designing web and print materials, managing social media promotion, and overseeing all graphic elements to ensure a smooth-running event. We aimed to create a cohesive visual identity that effectively represents the conference and appeals to developers and tech industry professionals.
Challenge
As we have managed the branding for APIWorld for several years, our challenge was to continually improve and refresh the brand each year. We aimed to elevate the visual identity and promotional strategy to keep the conference engaging and relevant for developers and tech professionals.
Solution
Year after year, we focused on enhancing and refreshing the visual identity for APIWorld. This involved designing new web and print materials and developing targeted social media ads to ensure the conference’s branding stayed current and compelling for developers and tech professionals.
Result
Our ongoing efforts to refresh the branding for APIWorld successfully elevated the event’s visual identity. The updated web and print materials, along with the effective social media ads, contributed to increased visibility and engagement among developers and tech professionals, resulting in a successful conference.
